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Property Selling Tips: The Importance and Benefits of Professional Real Estate Photography

According to the National Association of Realtors (NAR), nine out of 10 house hunters initiate their buying experience on the Internet. Twenty-five percent admit that online real estate photography led to the acquisition of their current house. Second only to price, quality real estate photography is the most important part of selling a home. It has never been more important to portray property in a visually aesthetic light that serves to promote its best assets. Capturing the essence of a home is not an easy task, but those who do so correctly may be rewarded with a timely and profitable transaction.

Studies indicate that quality real estate photography is more likely to generate a higher price per square foot. According to information provided by The Wall Street Journal (WSJ), “listings with nicer photos gain anywhere between $935 and $116,076” more than those that neglect to implement the necessary techniques and technology. Enlisting the assistance of a professional real estate photographer, and their DSLR camera, may result in the following advantages:

        • Receive an average of 61% more views than their peers across all price tiers.
        • Have a 47% higher asking price per square foot.
        • Have an increased likelihood of selling homes priced above $300,000.
        • Stay on the market an average of 10 days less.

Real estate photography is a surprisingly influential tool and has the power either to lure in potential buyers or drive them away. Use it to capture a location’s personality and showcase its true character. Doing so is the key to a timely and profitable transaction.

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The Benefits of Professional Real Estate Photography

Photography is not just an important element of real estate marketing; it’s fast becoming the most essential one. More than 80% of today’s house-hunters use the internet to research properties, and these prospective buyers rank photography as the most important tool in searching for a home online. Many agents are content to take a few pictures with a point-and-click camera. Unfortunately, due to their limitations, these cameras are often incapable of capturing the true nature of a property. Spacious rooms become small, dark and uninviting; windows with jaw-dropping views become walls of white light; stunning architecture warps into strange and unappealing angles.

Great photography can draw a buyer in. Bad photography can turn them away. A professional photographer has the skill to show a property at its very best. Our passion is to ensure these spaces look as beautiful in print as they do in real life.

The benefits of professional real estate photography are numerous:

Generate Leads

Online listings with professional photography generate an average of 61% more page views than their point-and-click counterparts.

Sell More Consistently

Homes priced above $300,000 are more likely to sell when their listings feature professional photography.

Command Higher Prices

In 2010, a brokerage called Redfin surveyed MLS systems around the U.S. and discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high end ($1m and above) the average increase was $116,076. Listings in-between these extremes typically saw an increase of $5000-$20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer!

Impress Current Clients

Your clients want to know their listing is in good hands. High quality photography shows them you’re committed to the exceptional presentation of their property.

Attract New Clients

Beautiful photography is an excellent way for an agent to showcase their professionalism and marketing savvy, and it gives them an impressive portfolio with which to attract potential clients.

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